Google poor advertising clicks down culprits
February advertising by the landslide affected click rate, Google shares fell 4.6 percent Tuesday, but pointed out that the United States Business Week, click rate is not measured the effectiveness of the advertising networks best standards, the so-called "network advertisers sharp decline" is too exaggerated.
Statistics company ComScore Networks said that in January this year, Google advertising on the site and click rate of almost the same period last year, but less than the fourth quarter of last year, 12% of Yahoo site advertising click rate than the 3 percent decline in the fourth quarter.
Google shares Tuesday closed at 464.19 US dollars, and November 6 last year set a record 741.79 US dollars compared to the rate has decreased by 37.4%.
ComScore put all of the differing interpretations of the latest data, many from a negative perspective intercept. Swiss bank analyst Benjamin Schachter proposal to examine the report said, unless such data is wrong, otherwise the situation is most likely to advertisers is reducing purchase keyword advertising; predict he will Google shares from 650 US dollars to 590 US dollars transfer.
Another explanation is that consumers face financial pressure to reduce shopping on the Internet, thereby reducing click online shopping advertisements because Google is a few clicks to advertisers successive charges, Clickstream landslide that revenue will be reduced.
Optimistic about online advertising, believes that there is no evidence that advertisers reduce online advertising expenditures, even if consumers and advertisers to reduce spending, they will continue to find the most cost-effective network transactions.
ComScore mentioned in the United States in January this year using Google search for sites, representing a 53% increase over the same period last year. Although the search is not associated with the shopping, but analysts pointed out that the search is e-commerce Huoxue; Susquehanna Financial Group senior Internet analyst Marianne Wolk said, if consumers no longer Internet search, they must be worried, but the network still search active.
Includes Google co-founder Sergey Brin, a number of corporate executives believe that the economic slowdown will lead to advertising funded by the radio, print and television to accelerate the shift towards networks because advertisers will be more concerned about the effectiveness of advertising.
Some experts interpret ComScore data points are available to help can not be used to assess the rate of online advertising and online consumption, and because a large number of access points may only be a few people false results.
In fact, Google is taking action to reduce in real terms it is impossible to buy into the access point, one approach is to narrow the box click advertising; the idea behind is that if the rate can increase their advertising reach, advertisers would be willing to pay more high advertising costs.
Microsoft also announced on February 25 a "engagement mapping" of services to ads, and advertising contact time users, click on the links, and other items, is to assess advertising effectiveness.
Statistics company ComScore Networks said that in January this year, Google advertising on the site and click rate of almost the same period last year, but less than the fourth quarter of last year, 12% of Yahoo site advertising click rate than the 3 percent decline in the fourth quarter.
Google shares Tuesday closed at 464.19 US dollars, and November 6 last year set a record 741.79 US dollars compared to the rate has decreased by 37.4%.
ComScore put all of the differing interpretations of the latest data, many from a negative perspective intercept. Swiss bank analyst Benjamin Schachter proposal to examine the report said, unless such data is wrong, otherwise the situation is most likely to advertisers is reducing purchase keyword advertising; predict he will Google shares from 650 US dollars to 590 US dollars transfer.
Another explanation is that consumers face financial pressure to reduce shopping on the Internet, thereby reducing click online shopping advertisements because Google is a few clicks to advertisers successive charges, Clickstream landslide that revenue will be reduced.
Optimistic about online advertising, believes that there is no evidence that advertisers reduce online advertising expenditures, even if consumers and advertisers to reduce spending, they will continue to find the most cost-effective network transactions.
ComScore mentioned in the United States in January this year using Google search for sites, representing a 53% increase over the same period last year. Although the search is not associated with the shopping, but analysts pointed out that the search is e-commerce Huoxue; Susquehanna Financial Group senior Internet analyst Marianne Wolk said, if consumers no longer Internet search, they must be worried, but the network still search active.
Includes Google co-founder Sergey Brin, a number of corporate executives believe that the economic slowdown will lead to advertising funded by the radio, print and television to accelerate the shift towards networks because advertisers will be more concerned about the effectiveness of advertising.
Some experts interpret ComScore data points are available to help can not be used to assess the rate of online advertising and online consumption, and because a large number of access points may only be a few people false results.
In fact, Google is taking action to reduce in real terms it is impossible to buy into the access point, one approach is to narrow the box click advertising; the idea behind is that if the rate can increase their advertising reach, advertisers would be willing to pay more high advertising costs.
Microsoft also announced on February 25 a "engagement mapping" of services to ads, and advertising contact time users, click on the links, and other items, is to assess advertising effectiveness.
发贴者：kaxkar | 2/28/2008 06:09:00 下午
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